Running Imnica Mail, I see all kinds of email marketing campaigns. I see what works, what does not, and more importantly, what is lacking. What has become painfully clear is that most people are just interested in one thing …. Blasting their message to their entire list, not caring about engagement, just pushing to get [...]
22 Apr
Two days ago, one of my competitors did a HUGE IPO to the tune of something like $260 Million. I mentioned this to my wife, and added that I wonder when my own company is going to reach levels like that. What she said next, not only struck like a knife in my gut, but, [...]
19 Apr
I employ people in several different countries around the world. I hire people based on their skills. Last week, a good friend of mine, and fellow marketer, contacts me from the UK, asking me if I know a certain person. This person, who shall remain nameless, was one of my main developers. I have always [...]
14 Apr
The following is reprinted with permission from Martin Avis. Kickstart: Internet Marketing with Standards I will be sending this to all Imnica Mail customers as well! If the endless onslaught of pitch email after pitch email from the Internet marketers who I remain subscribed to is anything to go by, parts of the IM world [...]
14 Apr
Customers are the lifeblood of your business. No Customer = No Business Simple equation. Problem is that sometimes you HAVE to fire a customer. When it’s a high paying customer, it HURTS, but, you have to look at the overall effect that some customers has on you, and/or your business. When should a customer be [...]
13 Apr
Ignore the customer experience, lose a billion dollars (Walmart case study)
13 Apr
13 Apr
It seems like every business started today, especially online ones, has one goal … Be bought out. I read, almost daily, business plans from new online businesses, where the actual business plan is to be bought out by someone like Google or FaceBook. This is affectionately called the business “exit strategy”. I will concede that there is [...]
25 Oct