A Fresh Breath Of Air

by · October 25, 2011

Running Imnica Mail, I see all kinds of email marketing campaigns. I see what works, what does not, and more importantly, what is lacking.

What has become painfully clear is that most people are just interested in one thing …. Blasting their message to their entire list, not caring about engagement, just pushing to get the next sale.

I see lists of over 100,000, with open rates below 1%. What a complete waste of money, bandwidth and energy.

I DO see open rates as high as 80% though!

So, I started studying what those select, elite few people are doing.

NO, NOT to sell that information to you!

The answer is simple … They provide quality information that their subscribers want, AND, they don’t drown them with non-stop offers, jumping on every launch known to man.

I ALSO studied them, because I want to EMULATE them!

So, to that end, I am launching my own newsletter, called: A Fresh Breath Of Air.

Here are some things you will NOT find in my newsletter ….

  • I will NOT be promoting every launch out there. IF I have genuinely seen the product or service, and genuinely think it may be of interest to my subscribers, then I will, on my own schedule, include it in a newsletter at some point.
  • I will NOT be mailing every day, or, several times per day as so many marketers do. Twice a week for sure, MAYBE more.
  • I will NOT be doing stupid and irresponsible stuff.

Now, let me tell you what I WILL be offering in my newsletter …

  • QUALITY content EVERY single issue!
  • I AM a marketer, so, there WILL be product recommendations, BUT, NOT in every issue!

Nothing really more to say, other than to tell you what topics I will be talking about …..

Well, it’s actually easier to tell you what I will NOT ever talk about in the newsletter ….. VERY LITTLE. ;-)

I am an entrepreneur and a marketer, but, I also love technology, so, those 3 subjects will most likely get most air time. ;-)

As I am off to the USA from 29 October, to 14 November, the newsletter will only start when I get back, and I will mail issue 1 on Monday, 21 November 2011.

Every issue will also go into an archive for you to read back issues.

You can signup by using the form on the right of this page.

Business

4 Comments

  1. vincent craine says:
    November 21, 2011 at 21:22

    A very refreshing outlook, that has been lost somewhere in between greed and accomplishment.Most people do not realize when they accomplish a task they no longer have to be greedy. Will be looking forward to your future pearls of wisdom.
    Sincerely
    Vincent Craine

    Reply
    • Richelo Killian says:
      November 21, 2011 at 22:59

      Thanks Vincent. Will do my utmost to deliver the best possible QUALITY content that people look forward to reading!

      Reply
  2. james moralde says:
    November 22, 2011 at 15:26

    I hope you’ll keep up this kind of generosity you’re showing Rich. That email I got which lead me here was what I would also call a breath of fresh air. After being bombarded with sales mails with mostly half-empty promises, yours was awesomely fresh and uplifting. Yes, I want to receive more of your emails. Signing up. :)

    Reply
  3. Laura says:
    November 23, 2011 at 02:34

    Thanks for sharing your thoughts, and I agree with you, give to our lists valuable information instead batant vendor emails. Laura.

    Reply

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